YPPERLIG

By now I think that you’d be well aware of IKEA’S collaboration with HAY entitled, YPPERLIG. It will hit the stores in three weeks and I have to say that I don’t think I’ve ever seen so much excitement around about a product launch before. Have you? Each time I, or others have put something on social media about it, people comment that they are desperately waiting for it to arrive. There’s this sense of fear that they are going to miss out; that they are going to arrive in store only to find that what’s on their list, is already sold out. Some are even suggesting that they will camp out the night before! What? Well, it certainly is an exciting partnership of creative forces.

Read more on Six Things on my List from IKEA & HAY’s YPPERLIG collection…